In the midst of an inventory crisis, hiring shortages, and digital tracking upheaval, it'd be easy to get frustrated and just take a step back. But it's had the opposite effect at SI EQ. The challenges only drive us to learn more, do better, rise above - and innovate.

Below you'll see how we've looked to the past, what we're doing now, and what we've recently learned that we will implement in the future in order to rise to the challenges this year has gifted us.

WHAT WE DISCOVERED

Watch SI EQ CEO, Tim Whitley, as he walks you through the Google premiere data concerning Q1 Agricultural trends and how they align with your sales data.

WATCH HERE

WHAT WE'RE IMPLEMENTING

Used Equipment Program

In Q2 we've drastically expanded our used equipment marketing program to offer a full suite of dynamic inventory marketing services. Eliminate the middle-man and drive qualified used equipment leads directly to your site through our proven system.

Just this quarter we've driven close to 100,000 used equipment listing views, with an average cost of just 14 cents. 

Dynamic Display: You've asked, and we've delivered - Dynamic Display is finally here. Dynamic Display combines our proprietary mix of data layers with a live inventory feed, allowing dealers to showcase their inventory across our DSP (demand-side platform) partners and Google networks. Available for both behavioral and retargeting objectives. 

Dynamic Facebook: Showcase your used inventory to in-market audiences on Facebook via a live inventory feed, updating daily so your inventory is never stale. With our new, advanced filters you can showcase equipment based on time-on-lot, price drops and more.

Dynamic Video: Layer live inventory data on top of a base video to create dynamic, "live" video to showcase your used inventory. This exciting new tactic allows for a greater level of video personalization than ever before.

See a demo example here.

Consumer Privacy Initiatives 

Now, more than ever, transparency and open communication are vital. This is why we are hosting a one-hour Round Table discussion in which SI EQ leadership will discuss the current and future digital privacy landscape, as well as field questions and comments from attendees.

REGISTER HERE

WHAT WE LEARNED AT ADWORLD

• The goal for ad creative should be to create a buzz. Good, bad, highly produced, or shot on the I-phone, it just needs to be talked about.
• To determine strategy, use the marketing funnel vertically. To determine creative, think about what would make customers turn that funnel on its side and use the message coming through it as a megaphone for customers to become ambassadors for your business.
• Your e-commerce should have the same warmth and humanity your brick and mortar does. It shouldn't be a cold, empty-feeling space where people land to shop alone. An invitation (ad) should end with a warm, full, and intuitive, but also guided experience.
• Humans crave status and affiliation. What makes your product stand out? How will it enhance the customer's life?
• Along that note, your product should be viewed as a service; a service as a means to solve a problem. So, don't sell socks. Sell a solution to making your feet warmer. Don't sell tractors. Sell a solution to taming wild terrain, creating a beautiful outdoor family space, and breaking ground for new buildings.
• User Generated Content (UGC) is still a strong driver of trust and trust in a product and a business leads to loyal customers.

Strategy

• Creating a funnel within a funnel. SI EQ will be taking the next step in Facebook strategic planning by creating workflows within the current ones we are running. Currently, we run a campaign and determine its efficacy and optimize until completion. AdWorld sparked ideas on how we can further capitalize on your qualified audiences.
• Video, video, video. Oftentimes video is looked at as secondary to lead-generation tactics, but we've come out of AdWorld with new and innovative ideas to drive leads and qualified conversions for your dealerships. 
• Testing and experimentation (as if you could stop us!)