Join Alex Hanes, VP and Managing Director of SI EQ, and SI EQ teammates Nik Hiles and Lexie Lybrand about the hottest topic at AdWorld this year: the loss of cookies.

Continuing education in marketing AND agriculture is mandatory at SI EQ and team members look forward to strengthening the skills of the topics they are most passionate about.

In this video, Nik and Lexie give an overview of what AdWorld taught or confirmed for us concerning the loss of cookies. We discovered more about permission vs interruptive marketing and the importance of finding a balance of both.

Takeaways:

- Why we should be earning customer relationships rather than borrowing user attention

- Where your focus should be with the loss of cookies

- Using your CRM to collect 1st party data

- What your interruptive brand marketing should be saying to invite people to give you their data

Part I: What is AdWorld?

Part II: What Will Happen with the Loss of Cookies? (Interruptive vs Permission Marketing)

Coming Soon: Part III: What Are the Expectations for a Customer Experience? (Personalization vs Convenience Marketing)

Coming Soon: Part IV: What Questions Should Marketers and Brands Be Asking Themselves Now To Find Success in the Future?

Coming Soon: Part V: What Role Does An Online Community Play in Purchase Behavior? What Experience Should We Be Giving a First-Time Buyer vs a Repeat Customer?