January Nurture Updates
Beta - Machine Learning
In January we began trialing a new way of mapping 3rd-party lead emails via machine learning. Instead of mapping only constant, static lead data we are now able to map fluid email fields.
Machine learning will drastically reduce the time it takes to map new lead platforms, reduce the data mapping error-rate as well as open up new opportunities for additional lead platforms in Nurture.
Beta - Cross-Platform Customer Match*
Another exciting new feature is the ability to implement cross-platform retargeting campaigns utilizing Nurture data. SI EQ now has the ability to send lead data to Google Ads & Facebook Ads after a lead has been entered into the Nurture sales pipeline. We can then retarget your in-market leads with Display, Search and Facebook advertising to reinforce their purchase intent.
*This feature has account pre-requisites, so a confirmation of your eligibility is required prior to implementation.
Beta - Customizable Contact Manager
Try it out today by navigating to Contacts >Customizable Contact Manager