Used EQ Dynamic Marketing

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Sell your used inventory easier than ever.

SI EQ has helped 100+ dealerships integrate dynamic advertising for used equipment listings. Find out more about how this tool can boost your sales.
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What You Get
  • Used equipment listings automatically synced to ad campaigns
  • Optional chatbot on used equipment landing pages that further qualifies leads
Competitive Edge
  • Work with a team that has helped 100+ dealer locations implement this product
  • Cut out the middleman and send potential buyers straight to your site
  • First agency on the scene to implement this strategy with equipment dealers

What are the benefits of using dynamic advertising?

Facebook Dynamic Inventory Advertising

SI EQ’s Dynamic Inventory ads sync directly with your MFP feed and updates daily to pull all used equipment into your Facebook catalog. From this catalog, we create dynamic ads that showcase equipment based on user behavior and interest. This usually ensures a small ag customer receives a CUT or mower ad and a large ag customer gets a combine or planter, and in the case of retargeting, they see the exact piece of machinery that have been looking at on your site.

Facebook Shops

With the ability to link your MFP feed to your page's Facebook Shop, you can use your social page as a form of social commerce for used equipment. 

Dynamic Behavioral Display Advertising

Complimentary to Facebook Dynamic Advertising, Dynamic Behavioral Display combines our proprietary mix of data layers with a live inventory feed, allowing dealers to showcase their inventory across our DSP partners and Google networks.

1-1 Dynamic Retargeting

1-1 Dynamic Retargeting provides companies the ability to retarget VDP visitors with the exact - or similar - pieces of equipment they visited online. This further reinforces the purchase decision and drives VDP impressions and site traffic.

Used Equipment Case Study

Used equipment is a hot market but with so many moving parts, marketing automation in the form of dynamic marketing is vital to getting customers exactly what they want without all the manual uploads, 3rd party sites, and guesswork.

Let's Talk!

Facebook Marketplace for Business investment is based on the number of dealership locations and the complexity of chat services needed. Contact us today to learn more about selling your used inventory on Facebook.

Get Started! Partner with us today.