What do you get when you take data-driven automation and mix it with human optimization?
Doppio® household identity is the way we approach our targeting capabilities. Rather it is 5 or even 30-different tactics to drive the few consumers within a household to take an action depending on the overall strategy we put together for you.
Data is the Currency of the Internet
Targeting the right people at the right time with the right frequency is all about tracking the potential customers with first and third-party data. Doppio has over 290,000+ data segments to align your goals to the right audience. Once the audience is agreed upon, we ensure we deliver it throughout the ideal household on smartphones, televisions, computers, laptops, tablets, programmatic audio, and soon-to-be smart devices.
Optimize your effectiveness
Doppio® pairs the most sophisticated, aggregated and automated data analytics platform with the insights and instincts of our certified professional staff to optimize your campaigns’ effectiveness.
With this system, we’re ensuring your every marketing dollar is being spent wisely to keep your campaigns running smoothly around the clock. The data drives each decision we make for your campaigns and ensures your message is reaching the right people at the right time with the right frequency.
By pairing Data and Human Optimization, we are able to truly offer a comprehensive and competitive service for your media placement.
- Device Type
- Fold / Position
- Site List
- Geo & Location
- Supply Vendor
- Time of Day
- Credit scores
- IP Address
- User Value
- CRM Data
- Publisher / Private Inventory
- Day Of The Week
- Operating System