As a results-driven solar marketing agency, our marketing experts are committed to providing innovative solutions in the renewable energy industry. We do this through customized solar marketing campaigns that produce high-quality solar leads with a TraDigital™ approach. This approach to solar advertising interweaves traditional and digital media strategies to drive results for the solar companies we partner with.
Because we got our start in the ag and equipment industry, it was easy for us to pivot to marketing for solar. Whether you need assistance in solar branding or solar panel sales, we have the tools to help us predict and direct the customer’s journey.
We can help implement a full comprehensive solar marketing strategy or just fill in some of the gaps with:
|solar paid search (SEM)||creative design and messaging||television/digital TV|
|social media marketing||display ads||radio/ digital radio|
|solar email marketing campaigns||CRM||search engine optimization|
|outdoor||marketing automation||co-op management|
|direct mail||video production||reputation management|
Whether you want it all or just a few pieces of the pie, we have what you need to get your solar company in front of the right people.
6-WEEK CAMPAIGN RESULTS FROM SOLAR PARTNERSHIP TARGETING AG
WHAT WE DID
Sharing our knowledge of marketing to farmers and in the ag industry, we provided a 6-week campaign to a solar company wanting to benefit from an agency who knew their target market and how they operated online. With goals of educating, branding, and starting the conversation, we launched a small 3-platform digital campaign to 2 counties that contain a heavy farming community. During the short time the campaign ran, we optimized for results twice a week by blacklisting high bounce rate placements, expanding our target, adding audience retargeting data, changing platform strategy, and updating website functionality and flow based on user behavior.
HOW IT WORKED
Consideration (Traffic, CTR)
2.14% AVG CTR
2x the standard on FB, 2.5x the standard on Display
6.4% Conversion Rate
An A/B test of 2 creative assets determined the target market preferred a more aggressive CTA (call-to-action) to a softer approach.
CTW (click-to-web) or web traffic driven campaigns performed better than lead campaigns allowing us to understand the target market wanted more information before being led to a purchase decision.
Matching landing page keywords to SEM (Search Engine Marketing) keywords (or use responsive/dynamic builds) improved Google's Quality Score and therefore lowered CPM.