In the marketing world, especially in the digital sector, it's essential to stay educated on platform rules and trends.

It's vital to operate in the present and optimize current campaigns while still keeping an eye on what's coming next. AdWorld provides marketers with the ability to hear from multiple companies, agencies, and influencers on what's now, what's new, and what's next. 

Join Alex Hanes, VP and Managing Director of SI EQ, Nik Hiles, Account Executive, and Lexie Lybrand, Marketing Automation Specialist in this 5-part series interview on what we learned at AdWorld.

Part I: What is AdWorld?

Coming Next: Part II: What Will Happen with the Loss of Cookies? (Interruptive vs Permission Marketing)

Coming Soon: Part III: What Are the Expectations for a Customer Experience? (Personalization vs Convenience Marketing)

Coming Soon: Part IV: What Questions Should Marketers and Brands Be Asking Themselves Now To Find Success in the Future?

Coming Soon: Part V: What Role Does An Online Community Play in Purchase Behavior? What Experience Should We Be Giving a First-Time Buyer vs a Repeat Customer?