CASE STUDIES

CASE STUDY #3

A revamped marketing strategy led to a 42% YOY increase in client sales.

 

WHAT WE DID

Our client approached SI EQ with a need to identify and capture market share in specifc geographic regions. In response, SI EQ developed an advanced method of assigning sales-based opportunity percentage scores to each geographic region within the client’s AOR (Area of Responsibility). Based on these opportunity percentage scores, SI EQ was then able to allocate budget and effort in key geographic regions, as opposed to focusing efforts in low-opportunity areas. 

HOW IT WORKED

Upon the end of the fiscal year, SI EQ performed a detailed YoY analysis of market share results compared to our changes in digital campaigns. Results of the analysis and the changes in marketing strategy resulted in a 42% YoY increase in client sales, representing a 16% outpacing of competitive sales. In addition, key geographic sales increased 55% and 76%, compared to 39% and 52% increases in respective competitive sales. These increases represented a significant outpacing of the competition at a rate of 16% and 14%.

KEY GEOGRAPHIC SALES

55% and 76%

COMPETITIVE SALES

39% and 52%

COMPETITION OUTPACING

16% and 14%

CASE STUDY #4

A new brand image breathes life into an organization.

 

WHAT WE DID

The client approached SI EQ with an issue - after multiple mergers and acquisitions of local equipment dealerships, the client had lost their brand image and was losing out on decades of positive sentiment and customer loyalty their acquired dealerships had developed.

SI EQ worked with marketing leadership within the client’s organization to develop new brand standards, taglines and vision statements to help solidify and standardize the client’s brand image. In addition, SI EQ led a four-day video shoot with the end goal of updated and consistent brand assets and stories.

HOW IT WORKED

Awareness of the client’s brand increased by 70% and continues to grow as we see consumers type their direct dealership name as a query steadily replacing the old name. 

BRAND AWARENESS INCREASED 70%