Aftermarket
- Data-driven strategy to target aftermarket consumers
- Personalized creative that addresses your consumers’ needs
- Dynamic capabilities though
- Target a sector where most competitors are slacking
- Increase your base of repeat customers
Marketing plan to target aftermarket prospects
In the equipment industry, we know that the aftermarket game is a game of decay. Starting when a piece of equipment is no longer in warranty to when it is 15 to 20 years old, dealers may no longer serve those customers as well. However, we also know this is a multi-billion dollar industry that many companies are missing out on.
In the agriculture industry, the opportunities for customer retention through aftermarket are endless. And when the lack of time is the reason for not being able to give it the focus it needs, our marketing automation tools are the solution.
Targeting different audiences with personalized marketing messages
Retention Ramp is our aftermarket solution to ensuring your customer base keeps you top of mind. With our retention tools, you have the ability to target by customer category with display, video, social media, and email marketing campaigns.
How Retention Ramp works
First, SI EQ creates a plan to optimize your website to ensure the appropriate content is available for your aftermarket consumers.
Then, we use your first-party (customer) data to match your customer’s mailing addresses with their IP addresses. This allows SI EQ to target their smartphone, laptop, computer and TV with marketing messages.
Using this first-party data and our third-party data providers, SI EQ then crafts compelling, relevant and personalized creative ads to reach the right customer with the right message at the right time and with the right frequency.
Why Retention Ramp works
Optimized for ideal frequency, Retention Ramp ads run at a rate that ensures that your audience not only sees your ads but remembers them as well.
By deploying personalized ad creative, Retention Ramp meets the ag customer where they are and speaks directly to the benefits of your aftermarket support, making that ag customer much more likely to patronize your business consistently.
Building a base of repeat business
Retention Ramp gives your company a way to increase the aftermarket space versus just sending your customers direct mail. We know aftermarket activity greatly increases the likelihood of future equipment purchases with your company.
