Alex Hanes, VP and Managing Director of SI EQ, interviews SI EQ teammates Nik Hiles and Lexie Lybrand about how to remain successful in marketing in the future, mainly focusing on what WON'T change rather than what will.

Continuing education in marketing AND agriculture is mandatory at SI EQ and team members look forward to strengthening the skills of the topics they are most passionate about.

In this video, Nik and Lexie discuss how we get ahead of changes in digital marketing, the importance of first party data for the future, and customer retention conversations.

Takeaways:

- Digital marketing is constantly changing, or is it? Have we peaked now that there is a digital replacement for all traditional media options? 

- Why should you be focused so hard on retrieving first party data along with a strategy on how to use it to set you up for a life without cookies?

- What kind of balance should you strike with acquisition vs retention?

Part I: What is AdWorld?

Part II: What Will Happen with the Loss of Cookies? (Interruptive vs Permission Marketing)

Part III: What Are the Expectations for a Customer Experience? (Personalization vs Convenience Marketing)

Part IV: What Should Brands Be Asking Themselves Now to Find Success in the Future? Coming Soon: Part V: What Role Does An Online Community Play in Purchase Behavior? What Experience Should We Be Giving a First-Time Buyer vs a Repeat Customer